BI Introduction

BASIC LOGO

The smooth curve design and sophisticated typography represents the dignity of market No.1 brand. Blue, the main color of inus logo, symbolizes excellent product design and future-oriented technology. A lighter tone of blue was used for the logo on products for better attention.

KOREAN WORDMARK

Korean wordmark was developed to emblemize the official brand name in Korean to supplement the legibility of basic logo. Designed in harmony with the basic logo, it cannot be changed without permission.

COLOR SYSTEM

Inus brand colors are one of the critical factors to establish our integrated corporate identity.
The following color charts can be used to apply and manage exclusive colors in an accurate manner and minimize errors.

Primary Color

  • INUS Blue

    CMYK
    RGB
    HEX

    100,20,0,0
    0,204,255
    #00CCFF

  • 80%

  • 60%

  • 40%

  • 20%

Sub Color

INUS Gray

CMYK
RGB
HEX

0,0,0,65
89,89,89
#595959

Secondary Color

  • INUS Dark Blue

    CMYK
    RGB
    HEX

    100,70,10,50
    0,38,115
    #002673

  • INUS Green

    CMYK
    RGB
    HEX

    70,35,75,20
    61,133,51
    #3D8533

  • INUS Brown

    CMYK
    RGB
    HEX

    30,38,72,10
    161,142,64
    #A18E40

  • INUS Light Blue

    CMYK
    RGB
    HEX

    71,42,0,0
    74,148,255
    #4A94FF

Mono Colors

  • Black

    CMYK
    RGB
    HEX

    0,0,0,100
    0,0,0
    #000000

  • Gold

    CMYK
    RGB
    HEX

    20,40,100,5
    194,145,0
    #C29100

  • Silver

    CMYK
    RGB
    HEX

    6,4,3,39
    146,149,151
    #929597

Sub Color

INUS Gray

CMYK
RGB
HEX

0,0,0,65
89,89,89
#595959

Secondary Color

  • INUS Dark Blue

    CMYK
    RGB
    HEX

    100,70,10,50
    0,38,115
    #002673

  • INUS Green

    CMYK
    RGB
    HEX

    70,35,75,20
    61,133,51
    #3D8533

  • INUS Brown

    CMYK
    RGB
    HEX

    30,38,72,10
    161,142,64
    #A18E40

  • INUS Light Blue

    CMYK
    RGB
    HEX

    71,42,0,0
    74,148,255
    #4A94FF

Mono Colors

  • Black

    CMYK
    RGB
    HEX

    0,0,0,100
    0,0,0
    #000000

  • Gold

    CMYK
    RGB
    HEX

    20,40,100,5
    194,145,0
    #C29100

  • Silver

    CMYK
    RGB
    HEX

    6,4,3,39
    146,149,151
    #929597